A “super region” for attracting tech talent was announced Friday by the Greater Omaha Chamber and The Lincoln Partnership for Economic Development.

The joint initiative by the two organizations is designed to connect highly skilled workers with regional tech positions. Details of the super region campaign were unveiled at an 11 a.m. press conference at Buildertrend’s Omaha headquarters Friday.

“The super region is an incredible place to live and work,” said David Brown, president and CEO, Greater Omaha Chamber. “Our rapidly expanding base of tech companies needs ambitious and skilled workers, and our organizations together are attacking this challenge for our members and investors by leveraging both communities’ competitive advantages.”

“Lincoln and Omaha have gained a deserved reputation as a corridor of innovation and a thriving environment for a variety of growing companies that operate at the intersection of technology and disruption,” said Wendy Birdsall, president, Lincoln Partnership for Economic Development and Lincoln Chamber.

The super region effort will extend to markets where Omaha and Lincoln have a strong, competitive advantage in order to attract workers. The initiative will begin by marketing to talent in four select areas: the greater Denver region, Chicago, Detroit and Sioux Falls.

The super region’s competitive strengths are already on record. In April 2019, MarketWatch named Omaha/Lincoln America’s No. 1 New Tech Hot Spot, citing such examples as being a haven for entrepreneurs, a supportive culture of tech businesses and a history of successful start-ups.

Also Read: Consumer Confidence Bounces Back In Nebraska